Signs your website is costing you customers (and what a redesign should fix)
An old website doesn't just look dated — it quietly turns people away every day. Here are the warning signs, and what a redesign should actually put right.
A bad website doesn't announce itself. It just quietly loses you enquiries — a visitor here, a phone call there — while looking, to you, perfectly fine. Here's how to tell if yours is leaking business.
The warning signs
What a redesign should actually fix
A redesign isn't about a fresh coat of paint. It's about making the site fast, clear and easy to act on — because that's what turns visitors into enquiries.
- Speed — so people don't leave before it loads. See our Core Web Vitals guide.
- Clarity — the 7-second test: what you do, for whom, what to do next.
- Conversion — an obvious, friction-free next step on every page.
Is your website pulling its weight?
We'll give you an honest read on what's costing you enquiries — and whether it needs a tune-up or a rebuild.
See our web work →Frequently asked questions
How do I know if my website needs a redesign?
If it's slow, awkward on mobile, unclear about what you do, or has no obvious next step, it's costing you enquiries. Tick more than two of those and a redesign will likely pay for itself.
Will a redesign hurt my Google rankings?
Not if it's done properly. With careful URL mapping, redirects and preserved content, a well-executed redesign usually improves rankings because the new site is faster and clearer. Done carelessly, it can hurt — so it matters who builds it.
Can't I just update the design myself?
Sometimes small fixes help. But if the platform is slow or the structure is the problem, tweaks won't cut it. We'll tell you honestly whether you need a refresh or a rebuild.
How long does a website redesign take?
For most small-business sites, a few weeks to a couple of months depending on scope and content. We work in visible stages so you're never left in the dark wondering what's happening.