Point of sale & operations · 2026

A fencing counter, rebuilt as software.

AA Fencing UK Ltd sold from handwritten carbon-copy pads for years. We built them a single in-house platform — point of sale, CRM, order management and live QuickBooks accounting — that now runs every sale, quote and delivery.

£128k

order value tracked in a rolling 8-day window

45%

quote-to-order win rate, measured live

1,600+

orders under management in the system

From carbon copy to command centre.

Eleven years into the partnership, the whole operation moved off the pad and onto one system — the counter, the back office and the accounts.

AA Fencing UK LtdSales order · delivery note

No. 4471

12 × 1.8m closeboard panel£540

8 × concrete post 2.4m£152

8 × gravel board 6ft£96

delivery — swindon£45

total£879

paid — cheers J.T.

Thenhandwritten triplicate pads

AA Medusa

quotes today

£26k

revenue today

45%

win rate

County Fencing Contractors£2,180.00 paid

Meadowview Fencing Ltd£1,940.00

Kirkstone Building Ltd£3,760.00

Nowreal-time POS, CRM & accounting

Inside the system

Four screens that run the business.

A live command centre

The morning view: quotes, orders, revenue and win-rate for the day and the rolling week — each with day-over-day movement, straight off the live backend.

AA Fencing POS dashboard showing live sales pipeline and KPIs

Every quote, instantly searchable

Thousands of quotes with type-ahead search across number, company, email and staff, live indexing, and one click to turn a quote into an order.

Quote pipeline list with search and staff filters

A touch-screen trade counter

The full catalogue with live stock and per-product colour and fixing options on the left; a running quote on the right with delivery, weight, VAT and totals.

Shop and till screen with product catalogue and running quote

Orders wired to the accounts

Fulfilment workflow, billing and delivery, a customer payment link and two-way QuickBooks sync — invoices post themselves, so nothing gets rekeyed.

Order detail screen with QuickBooks invoice sync

The problem

Every sale began on a triplicate carbon-copy pad. Orders were rekeyed into the accounts by hand, there was no live stock or customer history, and nobody could see how the day — or the pipeline — was really performing.

What we built

A single in-house platform: a Next.js front end on a Medusa commerce core, with a fast touch-screen till, a searchable CRM, full order and delivery management, and a two-way QuickBooks sync that posts invoices automatically — so nothing gets typed twice.

Next.jsReactTypeScriptMedusaQuickBooksRedisBunVercel