Great design can't rescue vague copy. A simple structure for writing website text that explains what you do and makes it easy to get in touch.
Many small business websites are well designed and say almost nothing. 'Passionate about excellence' and 'tailored solutions' could describe any company on earth. Visitors leave not because the site is ugly but because they still don't know if you can help.
Your homepage heading should answer three questions: what do you do, who for, and where. 'Kitchen fitters serving Crosby and Southport' beats 'Creating spaces you'll love'. Be clever later, not first.
Read your emails and listen to calls. What phrases do people use when they describe their problem? Use those. It makes the copy feel familiar and helps it match what people type into Google.
'24-hour response' is a feature. 'You'll know where you stand by tomorrow' is what it means for the customer. Explain the difference it makes, then back it up with specifics you can honestly stand behind.
Short sentences. One idea per paragraph. Remove words like 'very', 'really' and 'solutions'. Read it aloud; wherever you stumble, rewrite.
Tell people what to do and what happens after: 'Send us a message and we'll reply within one working day.' If you want to check your homepage, try our 7-second test.
We build sites where the words and the design work together. Happy to review yours.
Start a conversation →Ideally at least a draft, yes. Design that fits real content works better than words squeezed into a template.
As long as it needs to answer the buyer's questions, and no longer. For many services, 400 to 800 well-organised words is a sensible range.
