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06 Oct 2026 · Barry Connolly
Websites

What to gather before a website build: the content checklist that saves weeks

Most website delays are waiting on content, not code. Gather these items up front and your project will move faster and cost less.

When a website project runs late, it's rarely because the developers were slow. It's usually because the text, photos or a decision are still sitting with the client. A bit of preparation makes a big difference.

Goals and audience

Write down what the site must achieve (more calls, bookings, quote requests), who it's for, and what a good month looks like. Everything else is easier to decide once this is clear.

Pages and content

List the pages you think you need. Draft the text, even roughly, for the main ones. Gather service descriptions, prices if you show them, team bios, FAQs and any case studies you have permission to share.

Visuals and brand

Logo files in vector format if you have them, brand colours and fonts, and the best photos you own. Note sites you like, and sites you don't, and why.

Access and accounts

Domain registrar, current hosting, Google Analytics and Search Console, Google Business Profile, email provider and social accounts. Make sure you, not a former supplier, own these.

Who decides

Name one person who signs things off and agree turnaround times for feedback. Too many opinions late in the process is a classic cause of delay. If you're still working out budget, see how much a website should cost.

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Tell us what you're planning and we'll tell you honestly what's involved.

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Frequently asked questions

Do I have to write all the copy myself?

No. Many projects include help with copy. Even rough notes and answers to questions give a writer plenty to work from.

Can we start before everything is ready?

Often, yes. Design and structure can begin while content is gathered, but final launch depends on the content being done.

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