Visitors can spot a stock handshake from across the room. Here's how to choose and use images that make your business look like itself.
People judge a business quickly, and images are a big part of it. A photo of your actual team or work says 'we're real'. A glossy generic one says 'we couldn't be bothered'.
About pages, team pages, project galleries and anywhere you're asking for trust. Show the premises, the people, the van, finished jobs. If you're local, being recognisably from the area helps.
A half-day with a professional photographer gives you a library of images for the website, social media and print. If that's not possible, good natural light, a clean background and a decent phone beat a bad stock photo every time. Agree with staff and customers before you publish photos of them.
For abstract backgrounds, illustrative blog images and places you can't photograph, stock works. Choose images that feel natural, avoid the obvious clichés, and check the licence covers commercial use.
Add descriptive alt text, which helps accessibility and search, and compress images so pages stay quick. Our guide to image optimisation covers how.
We can help you plan imagery that suits your brand and loads quickly.
Start a conversation →For illustrative purposes, possibly, but be careful about passing them off as real people, products or work. Honesty builds trust.
Get clear consent before publishing identifiable photos of anyone, and keep a record of it.
