Push notifications can bring users back or push them to uninstall. A few simple rules keep yours on the right side of that line.
Every notification is a small interruption. If it's useful, people thank you. If it isn't, they turn all of them off, and sometimes uninstall. The difference is mostly down to judgement, not technology.
Order updates, appointment reminders, messages from a real person and anything time-sensitive are welcome. Generic promotions to everyone are not. Ask yourself whether the recipient would want this one if they could see it first.
Avoid late evenings and early mornings unless it's urgent. Cap how many you send per week. Respect the user's time zone. If two messages could be one, send one.
Let people choose categories, such as order updates yes, offers no, inside the app. Someone who can adjust notifications is less likely to switch them all off at system level, which you can't reverse.
Lead with the useful bit, keep it short, and make sure tapping it takes the person to the relevant screen, not the home page. Measure opt-out rates as well as opens; a rising opt-out rate is your warning light.
We can help plan notifications and the backend that powers them.
Start a conversation →Many do, depending on the browser and device. Support differs between platforms, so check for your audience.
There's no magic number. Watch your opt-out rate and ask users. If it's climbing, send fewer.
