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04 Oct 2026 · Barry Connolly
AI

Before you spend on an AI project: run a small pilot first

AI looks great in demos and variable in real life. A short, well-scoped pilot tells you what's worth building before you commit real money.

A demo works on the examples the demo was built for. Your business has messier data, odd edge cases and people who need to actually use the thing. A pilot is how you find that out cheaply.

Pick one narrow problem

'Use AI in customer service' is a strategy, not a pilot. 'Draft first replies to our ten most common support questions' is a pilot. Choose something frequent, boring and measurable.

Decide how you'll judge it

Before you start, write down what success means: time saved per task, share of drafts accepted without edits, fewer errors. Without a yardstick, every pilot looks promising.

Test with real data and real users

Use genuine examples, including the awkward ones. Ask the people who'll use it to try to break it. Their feedback is worth more than any benchmark.

Time-box it and decide

Four to six weeks is usually enough. At the end the answer is build, adjust or stop, and stopping is a perfectly good outcome that saved you the full cost. For a view of what tends to make it to production, read our piece on AI agents for small businesses.

Want to test an AI idea properly?

We can scope a small pilot with clear success measures and a straight answer at the end.

Start a conversation →

Frequently asked questions

How much does a pilot cost?

It depends on scope, but a good pilot is deliberately small compared with a full build. We'd quote after understanding the problem.

Can a pilot become the real thing?

Sometimes, if it's built with production in mind. Often it's rebuilt properly once you know what works.

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